KUALA LUMPUR (Aug 15): UEM Sunrise Bhd has launched the third installation of its Signature Selection home ownership campaign. The property developer aims to achieve at least RM300 million sales from the 'Signature Selection: Road to Russia 2018' campaign launched today.

“Our previous installation 'Signature Selection: Rendezvous in France' had achieved RM250 million sales, so for this round, we are looking at RM300 million,” said UEM Sunrise managing director and CEO Anwar Syahrin Abdul Ajib at the launching ceremony.

'Signature Selection: Road to Russia 2018' is part of the developer’s overarching placemaking intiative entitled “Discover the Places Where You Belong”, which illustrates UEM Sunrise’s overall aspiration to be a creative placemaker.

“UEM Sunrise is about building sustainable communities. We are also an advocate of placemaking as is illustrated in our multi-faceted approach to the planning, design and management of public spaces to promote people’s health, happiness and well-being within the built environment.

“It’s not just about winning attractive prizes — it is about giving people a place or a community where they belong,” added Anwar.

The 'Signature Selection: Road to Russia 2018' campaign will run from today (Aug 15) to Nov 30 this year. UEM Sunrise home purchasers will be in the running to win trips to Moscow, Russia next year to watch the opening ceremony or the final match of the Fifa World Cup 2018 as well as travel vouchers, signed football jerseys and branded watches.

Participating projects include Residensi 22 Mont’Kiara, Residensi Sefina Mont’Kiara, Summer Suites, Verdi Eco-dominiums, as well as Beethoven, Schumann and Schubert in Symphony Hills Cyberjaya. Selected properties in the southern region are also part of the campaign, including Impiana, Residensi Ledang, Noble Park and Inspiration Park in East Ledang, Imperia, Teega, Almas and Estuari Gardens in Puteri Harbour, Twin Villas in Nusa Idaman, Bayu Angkasa in Nusa Bayu, and Melia Residences in Gerbang Nusajaya.

The developer has also introduced the UEM Sunrise EASY Own Plan which offers potential and existing buyers an “Easy Entry, Easy Plan and Easy Privileges” sales package.

Properties that are eligible for this plan are Verdi Eco-dominiums; Beethoven, Schumann and Schubert in Symphony Hills Cyberjaya; Residensi Ledang in East ledang; Estuari Gardens in Puteri Harbour; Twin Villas in Nusa Idaman; and Bayu Angkasa in Nusa Bayu.

On property sales so far, Anwar said the sales performance has been “very satisfactory”.

“There are some developments that didn’t meet our target but generally things are in line with our expectations. Our Kuala Lumpur launch for the Mayfair project in Melbourne (Australia) has been pretty overwhelming with bookings from Malaysia exceeding our expectations.

“Hopefully we can get a similar response when we launch Mayfair in Australia in the third week of September,” he said.

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