MRCB and MIEA in branding partnership

KUALA LUMPUR (Aug 23): Malaysian Resources Corp Bhd (MRCB) has partnered with the Malaysian Institute of Estate Agents (MIEA) to enhance the branding of MRCB’s property products.

The one-year exclusive partnership enables MRCB to profile its brand along with MIEA’s in marketing collaterals and promotional items during events.

Speaking to the media after the partnership signing ceremony today, MIEA president Erick Kho said the agreement provides MRCB a direct channel to MIEA’s real estate events and its members comprising 2,000 real estate agents and 20,000 registered real estate negotiators nationwide.

Meanwhile, MRCB chief operating officer Kwan Joon Hoe said the partnership is a win-win situation for both parties.

“It will accelerate and widen our product presence in the market while creating new sales opportunities for MIEA members who will benefit from MRCB’s large stable of property developments for sale.”

On another note, Kho also revealed that MIEA will be signing a memorandum of understanding (MoU) with seven Asean countries through a regional platform called Arena, or the Asean Real Estate Network Alliance, soon.

“This is in support of the Malaysian government’s Asean Economic Community (AEC) initiatives which was launched this year,” he said, adding that MIEA is working towards building an international network in a changing and challenging borderless global market.

MIEA will also be participating in an international network platform called International Realtors Conference (IRC) in Incheon, South Korea next month, he said.

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