Setia Alam North: Unearthing Setia Alam’s Hidden Gem

Setia Alam North: One With Nature. (Photos by S P Setia)

CREATING communities clearly requires more than merely laying bricks. A robust and successful community is self-contained, providing residents with unique living experiences, employment, education, recreation and amenities.

Property developer S P Setia Bhd is well known for delivering homes within communities that offer holistic living where residents can LiveLearnWorkPlay. Modern homes are incorporated with extensive facilities and lifestyle elements in a green and natural setting as the developer reserves a huge portion of its developments as open spaces and greenery.

 S P Setia’s Setia Alam General Manager Tan Siow Chung believes that there have been few success in the creation of residential areas where people want to live as seen in most city skylines. “This is why we have made it our utmost priority to meet housing needs by designing, building and maintaining communities where residents can feel safe, comfortable and proud to live in,” he says.

Evidently, a community that values work-life balance will appreciate the 4,000-acre award-winning Setia Alam township. A total of 15,500 residential and commercial units in Setia Alam have been handed over to homebuyers and investors alike, offers Tan.

Observation Deck at Wetlands

Setia Alam is well connected via several major highways, rendering commuting to and from the township a breeze. It is accessible via The Setia Alam-NKVE Link and in the near future, the proposed new link road to Seksyen U10, Shah Alam/Alam Budiman would allow access to the upcoming DASH highway.

As for security, a natural safe haven is created not by constructing gates and fences but in the form of waterways and parks designed not only to encourage a healthier lifestyle among residents but also act as natural barriers. The single entry point to every neighbourhood adds another layer of security.

Every precinct in Setia Alam is designed as a Residential Village where the houses are organised around a “Village Green” designed to strengthen community ties as well as enhance security. Every house is just a street away from the Village Green which can be reached via landscaped pedestrian paths called Green Fingers. Here, one can find a playground, kindergarten, community hall and more. 

Jogging path at Wetlands

Amenities abound in Setia Alam especially within Setia City, the township’s 240-acre commercial hub, which is home to the international award-winning Setia City Mall, Setia City Convention Centre and Setia City Park. The convention centre has been hugely popular for various events and currently, Phase II with a capacity to accommodate up to 400 tables banquet-style, is being completed.

Homebuyers and property investors are also attracted to Setia Alam because of the quality of the schools there. “Setia Alam is home to many high-quality educational options with its public primary and secondary schools as well as private international schools such as Tenby International School and an upcoming  offshore campus for The Peninsula School from Melbourne,” Tan (pictured, left) notes.

Setia Alam North

With most of the southern portion of Setia Alam already developed, S P Setia is now focused on developing Setia Alam North.

Tucked away amidst serene greenery, Setia Alam North offers a diverse variety of residential options and commercial offerings interspersed with lush parks and gardens. As Tan puts it, Setia Alam North is a “hidden gem” waiting to be uncovered.

Setia Alam North spans a 700-acre site just one kilometre north of Setia City. It comprises three main precincts — Precincts 11, 15 and 17— and are anchored by a 20-acre wetlands sanctuary and an award winning 11-acre Urban Park. Homebuyers will fall in love with the beautiful natural surroundings, the close proximity to commercial strips, low traffic volume and the modern yet elegantly designed homes.

“Our customers have many choices when it comes to home styles, sizes and prices,” says Tan. “Whether it’s a villa or an affordable apartment unit, we will help them live the life they envision in Setia Alam North.”

Apartments launched a few years earlier in Precinct 15 such as Seri Jati, Seri Baiduri, Seri Intan, Seri Kasturi and Seri Mutiara, offering more than 3,500 units, had received overwhelming response and were sold out within days of their launches. Vacant possession of these apartments has been handed over with the latest being Seri Mutiara in early this year.

Similarly, shop offices at Setia Taipan I and II were also sold out. The shop offices have been completed and the area is en route to becoming a bustling commercial area, as it rides on the thriving Setia Alam North. The commercial area has banks, restaurants, convenience stores, S P Setia Auxiliary Police Force operation centre, other amenities include an upcoming McDonald’s drive thru and Shell Station.

In Precinct 11, some 176 units of 3-storey terrace homes called Caffra, Crista and Fusca were launched last year and have been fully sold, attesting to the popularity of Setia Alam North.

The latest launch of Precinct 11’s 3-storey terrace and 3-storey semi-dee houses only have limited units that are still available.

Setia City Residences

“There’s no better time to explore the choices offered in Precinct 11, as currently, we are offering a golden opportunity under the Setia 10:90 programme, where buyers need only to pay a 10% deposit for these houses, and the remainder payable only after the property is completed,” says Tan.

The Wetlands sanctuary in Precinct 11 is a large part of Setia Alam North’s appeal, as it is the true heart of the community. Residents can delight in the wonders of the wetlands, an enclave of native fruit trees and flowering plants, nature trails and wide open spaces.

“The Wetlands was mooted as a bird sanctuary because at the initial stage of development, we discovered that it was situated along the path for migratory birds. We decided it would be nice to provide a multi-storey pavilion as an observation deck for people to view the entire Wetlands and enjoy birdwatching. This was an added benefit that came by nature and is one of the development’s most fantastic elements,” Tan shares, adding that, “S P Setia has always been about preserving rather than creating.”

Setia City Mall

Buyers can also look forward to the upcoming launch of double storey terrace houses Opacus and Albida in Precinct 17 nearby. Located next to Urban Park, these homes are expected to be well received. The Urban Park at Setia Alam North has amenities for people of all ages. Among others are children play equipment, outdoor gym equipment, a futsal court and a network of walk path that circumvents the entire park for users to jog or just for a stroll in the park. These are intended to promote a healthy lifestyle to the community.

For those who prefer to unwind and watch the sunrise or the sunset, there are shelters that are strategically located within the park. Benches have also been provided for people to rest and enjoy the surroundings.

As the Urban Park is just beside the Setia Taipan commercial area, a huge area within the park has been developed into an amphitheatre. The venue is highly suitable for any promotional event, public gathering as well as musical or cultural performance. This had helped to draw in the crowd and provide a boost to the business of the shops in the area.

Setia City Park

Now open for registration, these houses are attractively priced below RM650,000.

Other than the landed homes currently open for sale or for registration in Precinct 11 and 17, interested home buyers can also opt for the Rumah Selangorku homes in Precinct 15. Launched in 2015, the Rumah Selangorku projects in Precinct 15 comprise the 730-unit De Palma Apartment and 737-unit De Kiara Apartment, which offer average built-ups of about 800 sq ft and priced at RM170,000. 

Also open for registration under the Rumah Selangorku scheme are 723 units of De Bayu Apartment with unit built-up of about 900 sq ft and priced at RM200,000. Each unit of all the above three Rumah Selangorku projects offers three bedrooms and two parking bays. Interested buyers for Rumah Selangorku units can register online at Lembaga Perumahan dan Hartanah Selangor’s (LPHS) website.

Setia City Residences

On top of the launches of landed homes in Setia Alam North, the developer also recently introduced its first high-rise luxury service apartments project known as Setia City Residences, which is located next to Setia City Mall. With only 780 units across three towers on a 5.7-acre freehold site, this service apartments development aims to offer a living experience akin to living in an exclusive resort from the moment one enters the lobby lounge via the private residents’ porch.

Standing at 34 storeys tall with only 10 units per floor, Setia City Residences offers an unparalleled combination of privacy and spaciousness.

The units come in four well-designed floor plans that range from 858 sq ft to 1,221 sq ft and are suitable as a home, a holiday home, or an investment. Choice selections of 2 to 3+1-bedroom units are specially designed to offer optimum functionality.

The extensive resort-style amenities include 50-metre lap pool, tropical gardens, floating river, wading pool, outdoor sunken Jacuzzi and Qi Gong/Yoga Lawn. 

A tennis court, Spiral Skyway and a fitness centre give residents plenty of choices when the time comes for a little exercise. Setia City Residences’ ground floor will also have retail space. If that’s not enough, there are even more shopping options just a short walk away.

Creating value in home ownership

With these new projects coming up in Setia Alam, Tan sees no sign of demand slowing down. He notes that people appreciate having the best stores, fantastic dining and great outdoor spaces where they live. In creating healthy communities, S P Setia understands the real value provided by Mother Nature and consciously includes ample parks and green areas in their developments.

“S P Setia will continue to build high-quality, high-value homes and communities befitting those expectations,” says Tan.

“Value is communicated in many ways, and from the beginning, we strive to create the best value in home ownership. Setia Alam has all the modern conveniences of the city, while retaining the neighbourhood feel that is so important when searching for a place to call home,” he says with a smile.

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This story first appeared in TheEdgeProperty.com pullout on Aug 19, 2016, which comes with The Edge Financial Daily every Friday. Download TheEdgeProperty.com pullout here for free.